Counterfeit Clothing is one of the major issues in the Industry of Fashion. The counterfeit market can cost the businesses $200 billion annually. Nowadays, people tend to invest in high end products…affordable or not! That is also due to the fact that it is impossible to distinguish between duplicate and genuine goods.
Let’s talk about the practice of counterfeiting in the fashion industry specifically. Duplicating brands and products is endemic and raises several ethical dilemmas.
Morally, this has a lot of impact on designers and companies. In short, counterfeit fashion can cause companies to lose a lot of revenue and can have an effect on their brand name and reputation. This is one of the greatest sways as duplicating brands and their products means sellers are selling at much cheaper prices. This has a massive impact on their financial growth. Brand loyalty is another major issue. Consumers tend to be more attracted to the lower cost items especially when they know the product looks exactly the same as the original.
But, have you thought about the impact of counterfeiting on an individual level? It can have a damaging effect on designers. A designer has to constantly look for a solution for shoppers to distinguish between genuine and frauds. They are, therefore expected to produce goods and products with great detail and intricacy – something that stands out!!
Can you fight this?
Big brands are looking for ways to tackle brand duplicates desperately. Some methods include barcodes, DNA tracking, QR order etc. To protect their trademark rights and brand reputation companies also make use of social media platforms and internet sites to track down the culprits.
You must have been involved in some discussions whether faking is the way to go or not! Some admit it is a great way of brand advertising whereas others consider it to be an evil practice. Consumers have very little to do with the brands and are usually more intrigued by the affordability of the product.
To begin a war against duplicate fashion products seems next to impossible. It is imperative that the right steps are taken to initiate a change in the industry model if you want to get rid of duplicate fashion products. It is a battle nonetheless and you will find it hard to conquer counterfeiting fashion labels and products.