Fashion forecasting has evolved as an industry connected to Mass production & retail development. It has become a serious business post World wars. Since 1960’s the industry shifted to a more pluralistic trends from a more dominant singular trends.
What exactly is fashion forecasting ?
Fashion forecasting targets and predicts the future global trends. The Gobalisation phase fueled the need of fashion forecasting services. The arrival of World Wide Web has revolutionized the industry and let many Web based companies to publish forecasting material on global trends in a fast and effective manner.
A fashion forecaster foresees the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style, and other styles that will be presented on the runway and in the stores for the upcoming seasons.
How Do they Forecast Perfectly ?
Predicting the precise dressing up behavior of a particular geographical location from the future is one of the toughest business processes of the fashion Industry. But a few companies crack down this nutshell with standard procedures and formats. Consumer behavior is the key to this analysis in which the companies study emerging economical and social patterns in family, politics, entertainment, religion and leisure activities. Consumer Barometers are also created using scientific methods of mapping creating more systematic approach for the survey. Consumers are categorized into multiple types and they are observed. Then an imaginary scenario is stimulated and all expected results are cross verified.
The communication Industry boom has been completely utilized by these firms. Companies have trend analyzers in all geographical locations and now they are in a single pipe line of communication. Internet has also given the ample opportunity of tapping all levels of audience through social media.