How Social Media Affects the Fashion Industry?

How Social Media Affects the Fashion Industry?

With social media platforms new professions like a Fashion Influencer or a fashion Blogger have become high in demand. The world of fashion has been influenced by many factors and ecommerce and social media play a big role in its revolution. Social media platforms bring people together and offer an engaging and interactive platform for people to connect and share thoughts, and ideas.

Social Media and Fashion

Bloggers, brands and celebrities have used the power of social media to extend their reach and tap into a limitless pool of opportunities. Unlike a few years back, the fashion industry is not dominated and ruled by just a handful of designers and brands. With social media anyone with even the slightest of passion for fashion can make it big. Especially with the coming in of fashion ecommerce, brands can use social media platforms to connect with a larger customer base and spread their reach to different corners of the world.


With social network it’s not about who the face of the brand is but who the people connect with. That’s how fashion influencers have made an impact. Fashion influencers are usually regular people like you and I, people that we connect with more easily. In the same way fashion bloggers are not big designers or brands but people who enjoy a great number of followers and readers, who want to read more of what the blogger has to say. Social media has made the common people the driving force behind the fashion industry.

Social Media and Fashion

On the flip side, there are so many fashion bloggers and influencers today that consumers are having a hard time deciding who to follow. Brands are having a hard time competing with small and local businesses and big designers are competing against younger fashion followers. The biggest change that social media has brought in for the fashion industry is that everyone – big or small, celebrity or influencer, established or new brand- is at the same level. It is customers who now determine the success and have complete hole of a brand’s or labels popularity.

The social media addicted generation of today is enjoying the best of both the worlds as the best of brands and the blogger next door are constantly offering quality content, while consumers just sit back and choose! Social media has proven to be the biggest influencer in the clothing retail industry too.


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