celebrity endorsement

Celebrity endorsement has become the most popular tool for effective advertising and building a brand image. Today with so much competition, brands are always looking for the most impactful ways to reach out and attract more and more attention. Celebrity endorsements have become the most powerful tool to gain desired results and attention for a brand. The effect of celebrity endorsement can be marginally seen in two major areas- Brand Building and Product Marketing. But these effects can only be roped in for a brand after careful selection of who the celebrity is. There has to be some strong link between the celebrity and theRead More →