“Fads are the kiss of death. When the fad goes away, you go with it!”Formally, a fad is anything that a group of people collectively chose to follow enthusiastically for a particular span of time. Fads can be anything- be it in the fashion industry, diets, toys, jewellery etc. You would have quotes such as “Internet is such a passing fad” or “Social media is not a fad because it’s human”.  “Fad” or “craze” is used in day to day conversations without realising where it originates and where and when it fades. You will also find that fads and trends are very different from eachRead More →

celebrity endorsement

Celebrity endorsement has become the most popular tool for effective advertising and building a brand image. Today with so much competition, brands are always looking for the most impactful ways to reach out and attract more and more attention. Celebrity endorsements have become the most powerful tool to gain desired results and attention for a brand. The effect of celebrity endorsement can be marginally seen in two major areas- Brand Building and Product Marketing. But these effects can only be roped in for a brand after careful selection of who the celebrity is. There has to be some strong link between the celebrity and theRead More →