FAD 3 - The Fad Phenomenon

“Fads are the kiss of death. When the fad goes away, you go with it!”Formally, a fad is anything that a group of people collectively chose to follow enthusiastically for a particular span of time. Fads can be anything- be it in the fashion industry, diets, toys, jewellery etc. You would have quotes such as “Internet is such a passing fad” or “Social media is not a fad because it’s human”.  “Fad” or “craze” is used in day to day conversations without realising where it originates and where and when it fades. You will also find that fads and trends are very different from eachRead More →