“Fads are the kiss of death. When the fad goes away, you go with it!”Formally, a fad is anything that a group of people collectively chose to follow enthusiastically for a particular span of time. Fads can be anything- be it in the fashion industry, diets, toys, jewellery etc. You would have quotes such as “Internet is such a passing fad” or “Social media is not a fad because it’s human”.  “Fad” or “craze” is used in day to day conversations without realising where it originates and where and when it fades. You will also find that fads and trends are very different from eachRead More →

With social media platforms new professions like a Fashion Influencer or a fashion Blogger have become high in demand. The world of fashion has been influenced by many factors and ecommerce and social media play a big role in its revolution. Social media platforms bring people together and offer an engaging and interactive platform for people to connect and share thoughts, and ideas. Bloggers, brands and celebrities have used the power of social media to extend their reach and tap into a limitless pool of opportunities. Unlike a few years back, the fashion industry is not dominated and ruled by just a handful of designersRead More →